by Chris Iversen - March 27, 2020

Chris Iversen

First, let me start out by stating unequivocally that we are going to recover from this. American spirit, determination and will power can not and will not be derailed in this great country.


That doesn't mean that we won't have an incredible array of challenges to face once we are all able to start up our lives again in earnest. Small- to medium-sized businesses in particular are going to be challenged with trying to handle a multitude of issues all at once with each one having an A+ rating in terms of importance:


- employees - where are they? Are they all healthy?


- cashflow - what do I have left in reserves? Are my credit vehicles still there?


- revenue - when will my customers return? How do I reach them?


- operations - when can I reopen my business? What do I need to do first?


- inventory - how much is left? How much of it is viable? How soon can I replenish it?


- A/R - when will I get paid? WILL I get paid?


- A/P - how soon do I need to pay? What if I can't pay yet?


- legal - are there any legal consequences from the recent events?


- investors - what do I tell them? How can I budget and plan?


If you are like most small- to medium-size companies then you don't have a full array of C-level executives to handle these issues while you are still trying to run the day-to-day operations of your business. You can't survive the pandemic only to crash and burn in the days that follow.


This is where Iversen Martin can help. We are experienced fractional and interim C-level executives ready and willing to step in and assist you and your operation in getting your feet firmly back on the ground and running smoothly. Our team can come in and give you a complimentary evaluation of your business needs and priorities. We are happy to do whatever we can do to assist you in returning from this to be even better than you were before.




Contact us at info@IversenMartin.com today for your complimentary evaluation.




#coronavirus #covid19 #ceo #coo #cfo #leadership